Connect Google and Meta
How to connect your Google and Meta accounts and choose the services for your store.
What it's for
Connecting these accounts puts traffic, searches and ads next to your sales. Monitor, WooMate AI and Studio all use this data.
| Service | What you get |
|---|---|
| Google Analytics | Site traffic and traffic sources |
| Search Console | Google searches, rankings and clicks |
| Merchant Center | Your product feed for Google and disapproved products |
| Google Ads | Google Ads spend and return |
| Google Sheets | Reading and writing sheets when you ask |
| Meta Ads | Spend and results of your Facebook and Instagram ads |
What you need first
A connected store and a Google or Meta account with access to these services.
Connect Google
- On the Getting started screen, click Connect with Google. You can also do this later in Settings → Google and Meta accounts with the Connect Google button.
- Sign in and check all the permission boxes on the Google screen.
- Review the list under We selected for this store:.
- Click Looks right, continue or Change selection.
Connect Meta
- Click Connect with Meta.
- Approve access on the Meta screen.
- Choose This store's ad account.
- Click Continue.
To let WooMate pause campaigns and change budgets, use the Grant permission button in the store's connections. Each such change waits for your approval.
Choose the store's services
Connecting an account gives WooMate access to your accounts. The store still needs you to pick which services it uses.
- Open the store settings and go to Connections.
- For each service, pick an item from the list. Your choice is saved right away.
- List not working? Click Enter manually.
| Field | Format |
|---|---|
| Analytics property number | digits only, e.g. 123456789 |
| Property address | sc-domain:yourdomain.com or the full address with https:// |
| Merchant Center account number | digits only |
| Google Ads customer ID | 123-456-7890 |
| Ad account ID | act_123456789 |
Limitations
- Your Google and Meta accounts are shared by all your stores. Disconnecting affects all of them.
- The Meta connection expires. WooMate warns you about it on the Overview. When that happens, use Renew connection.
- The Meta integration is sometimes unavailable. The app then shows the Unavailable label.
Common problems
- Google did not grant lasting access. Click Reconnect and approve all permissions.
- We could not match the services automatically. Choose them yourself under Connections.
- This account has no access to this service or the connection has expired. Reconnect the account or enter the ID manually.
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Can't find the answer? Write to hello@getwoomate.com or request free onboarding help.